My husband recently attended a conference on Substance Abuse (he’s a therapist) and told me this story about a drug and alcohol treatment center…

Eric Clapton founded the Crossroads Centre on the Caribbean Island of Antigua back in 1997.

He sponsors a Guitar Festival to help fund the Centre. The Festival just about breaks even on the actual event, but Eric creates CDs and sells those. They tend to go platinum – and that’s the money he uses to fund his treatment center.

There’s a lesson to be learned for all of us – how many times do we tend to scrap an idea because it won’t make money right away? I met with a business strategist this past week and as I shared a couple of ideas with him, he reminded me to look at the bigger picture. It’s not always the most financially advantageous to collect the bucks on the front end – sometimes it makes more sense to introduce a new prospect to your services at a lower price point and then keep them around long term.