and the sales man at Fry’s this morning told me that was the case with most keyboards!

After working with computers since 1989, I have never spilled anything on a keyboard, but last night my (full, just-poured, piping hot) coffee cup was sitting too far over the edge of the coaster and spilled right into the keyboard. It caused an instant shut-down.

My keyboard was not a stock, cheap piece of plastic that came with my computer - it was a $200, wireless, Logitech diNovo Edge. Yes, I choked a little when I shelled out the money earlier this year. But I instantly fell in love with it. It’s sleek, has a great touch to the keys and has a built-in mouse.

Did I choke this morning when I replaced it? No - I happily paid the $200 to buy another just like it.

Are your customers as sold on your product or service? I’m sure you’ve had the experience of making a purchase and later regretting it. What can you do to help create raving fans?

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