One of my clients asked about split-testing. Here’s what I told her:

Split testing is where 2 (or more) pages are automatically rotated when visitors come. And then visitor activity is tracked… did they click on a link? Sign up for a newsletter? Purchase your product?

After a time, you can see which page generated the best results for you.

For example, you can have the exact same sales page, and just change 1 item – say Page A has a blue headline and Page B has a red headline. After 100 visitors, you find that Page B generated 2 more sales than Page A.

So your next test could be using Page B and changing the wording on your newsletter opt-in. Page B emphasizes ‘Free’, Page C does not.

After another 100 visitors, you see that Page B generates 5 more newsletter signs ups than Page C.

Page B wins again… so you can continue to change and track 1 single element at a time and eventually you’ll have a tweaked sales page that pulls much better than if you just put up a sales page and didn’t test anything.

Another of my clients recently split-tested a graphic cover of her sign up bonus. Yellow vs. White. After 2 weeks, Yellow was the clear winner, generating more than double the opt-ins for her newsletter than the White cover.

The best thing about split-testing is that your market tells you what they like. Who better to let you know what works?

What results have you gotten from split-testing?